ENGINUIT: INGENUITY + ENGINEERING + INNOVATION

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Commercializing products successfully is one of the most challenging but rewarding activities of the Product Lifecycle. Commercialization includes catapulting the product into the marketplace while setting the stage for it to be profitably received. For this to be a success, the Enginuit team focuses on Target Market Analytics, Cross Functional Launch Planning, Launch Implementation, Strategic Channel Partnerships, and Post Launch Evaluation. Is the launch geared toward a receptive market? Has the product been positioned for maximum effective exposure? Does the launch communicate the product and clients intent? Was the launch well received?

Next: Branding

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