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  • Sample 1
  • Sample 1
  • Sample 1
  • Sample 1
Project History
Looking to simplify an existing product, Enginuit created a feature-rich concept based on minimal requirements and market research about issues with current designs.

Design Strategy
Baby bottles are something familiar to most, though they largely remain unchanged for years. The concept combines many benefits and unarticulated needs packaged into an easy-to-use design:
- Nesting lids and cups to reduce storage requirements
- Graduated lines visible during feeding to know how much food has been delivered
- Long graduations used to properly align the bottle during feeding
- Contoured surface for better parent or infant grip
- Quarter turn locking connection between lid and cup
- Two piece construction eliminating rings, seals, or gaskets

Customer Experience
The product was field and market tested in focus groups and scored very favorably. Users found the increased grip and stackability superior over other products on the market.

Next: Sample 2

Now this is design.


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